How to Make Redirect Backlinks

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How to Make Redirect Backlinks: A Smart SEO Strategy

Creating redirect backlinks is a technique that many SEO experts use to boost website rankings, improve domain authority, and drive traffic. While it's a bit of a grey-hat tactic depending on how it's implemented, when used correctly, it can be a powerful part of your SEO toolbox.

In this article from Backlinks Index , we’ll explore what redirect backlinks are, how they work, and how you can safely create them to improve your search engine performance.

What Are Redirect Backlinks?

Redirect backlinks are links that point to one URL but automatically send the user or search engine crawler to a different one. They’re typically created using HTTP 301 or 302 redirects, where:

301 Redirect = Permanent redirection (passes most link juice)
302 Redirect = Temporary redirection (less SEO value, but still useful)

In SEO, redirect backlinks are used to pass authority from an old, expired, or powerful domain to your target page.

Why Use Redirect Backlinks?

Here are some of the key benefits of using redirect backlinks:

Boost Page Authority: A 301 redirect passes around 90% of link equity (ranking power).
Leverage Existing Domains: You can buy expired domains with backlinks and redirect them.
Improve Indexing: Redirects can help search engines find and index new content.
Recover Lost Link Juice: If you’ve changed URLs, you can redirect old links to retain SEO value.

How to Make Redirect Backlinks – Step-by-Step

1. Find Expired Domains with Backlinks

Use tools like:

ExpiredDomains.net
SpamZilla
DomCop

Filter by domains that:

Have high Domain Authority (DA) and Trust Flow
Have backlinks from authority websites like Forbes, Wikipedia, or major blogs

Make sure the domain is not penalized or flagged as spam.

2. Register the Expired Domain

Once you find a clean, powerful domain, register it via a domain registrar. This usually costs less than $15/year.

Pro Tip: Use Whois privacy to avoid revealing your identity if you’re doing many redirects.

3. Set Up Hosting or Redirect Service

You can either:

Host the domain and configure the redirect in .htaccess or NGINX
Use domain forwarding from the registrar
Use a 3rd party redirect service like EasyRedir or Redirect.pizza

If you’re using Apache, add this to your .htaccess file:

Redirect 301 / https://yourtargetsite.com/

If using NGINX:

server {
    listen 80;
    server_name old-domain.com;
    return 301 https://yourtargetsite.com$request_uri;
}

4. Monitor the Redirect

Once live, test your redirect using tools like:

httpstatus.io
Ahrefs
Google Search Console (check indexing and performance)

Watch for any drop in rankings or indexing errors. If everything looks good, you’re set.

5. Build Redirect Backlinks Strategically

Some smart ways to use redirect backlinks:

Redirect category-level pages to your new blog or landing pages
Use multiple niche-relevant expired domains and point them to your homepage
Redirect inner pages from old domains to related content on your site

Make sure the topical relevance is aligned. Don’t redirect a tech blog to a health site—it won’t help much in SEO.

Redirect Backlinks

While redirect backlinks can be link that :

Final Thoughts

Using redirect backlinks can be a clever way to give your SEO efforts a boost—especially if you’re working in competitive niches. Just make sure to do it the right way, by selecting clean, relevant expired domains and using proper redirection techniques.

As with any SEO tactic, always balance short-term growth with long-term sustainability.

If you’re serious about building your SEO empire, redirect backlinks can be one of many tools in your strategy. Used wisely, they can give your website the authority it needs to rise in the SERPs.

If you'd like a step-by-step guide on finding expired domains or want help setting up redirects on your server, let me know—I'd be happy to help with that too!

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